Customers want to receive useful market data and respond to personalized messages. The one size fits all or impersonal approach to marketing is ineffective. microMARKETERS understand the landscape has changed dramatically by observing three key market trends. They are the exponential growth of micro-cultures (groups, communities, etc), the limitless amounts of micro-content (blogs, tweets, etc) and the emergence of micro-mavens (influencers). Smart or Variable Printing, Market Segmentation and Social Media are leading causes for this transformation. Our company focuses on niche marketing opportunities for our clients while always keeping an eye on technology, print marketing and eme...