Personal Information
Organization / Workplace
Greater New York City Area United States
Occupation
Global Content Technology Lead
Industry
Consumer Products
Website
http://mauwii.wordpress.com
About
I am leading the Global Digital Content & Social Technology Capability for the Marketing Technology Team at KC, defining the strategy, vision and partnerships across digital content technology (omni-channel) platform capabilities to optimize our content from creation, production to delivery, focusing on building the "digital consumers experience" through operative optimization of Content, Cloud, Social, CRM, Analytics, Mobility, Media and Data.
My role covers an ever increasing global digital content & production technology capability including integrated platforms for social amplification/communities/moderation, content creation/editorial/syndication, UGC/video, owned/paid/gained/nativ...
Contact Details
Tags
nfl
sports marketing
fan engagement
multi-channel content marketing
consumer experiences
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