We will see the future only if we are prepared to design it.
In marketing, a shift from military strategy to a visionary design outlook. Actively develop concepts and desires, in addition to passively analysing trends and needs. Follow trends to aim at targets; live scenarios to propose concepts and create your own demand. Cease pursuing trends and begin constructing them together with those who create them: this is the purpose of concepts. A permanent link must be established between those who stimulate projects and life scenarios. Working on new concepts means offering the advanced person an existential, ongoing and flexible service. It is difficult to navigate alone in advanced scena...
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