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Bangladesh Bangladesh

Manager, Brand & Marketing

Finance / Banking / Insurance

• Developed and executed marketing strategy • Acting as an authority and promoter of the Brand, ensuring consistent brand expression through all consumer and cultural touch points, both external and internal • Developed and executing a rolling 12 month marketing and promotional calendar to build the mobile financial service • Ensuring that best of class project management practices are employed to deliver all marketing communications within strategy, budget, and deadline • Leading the creative development of brand themes that convey the brand point-of-view and business targets • Developed and directed measurable multichannel, cross-channel, channel-specific, product, promotio...