�ݺ�ߣ

This document provides tips for moving people to action and engaging members. It discusses big shifts underway like the sharing economy and that members have different needs. It suggests identifying the problems members have and benefits of programs, comparing offerings and prices, and personalizing communications. Tactics recommended include asking questions, critical conversations, mobile marketing, building lists with rewards, using an infomercial approach, and offering guarantees. The last point is that failed companies often resist change by saying "we've always done it that way."Read less