Tamr presentation
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This document summarizes user research and insights from interviews about nutrition and food choices. It then outlines early ideas for a digital solution called Comer鱈a that would allow users to visualize and track the impact of dietary changes on their overall nutritional wellbeing. The solution would provide customizable diets and allow drilling down on individual foods and schedules to see weekly and monthly performance.
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- 1. Visualizing Nutrition: A Digital Solution A Design Experience by Adam Hasler May 2015
- 2. User Research Im usually pretty healthy during the week. I go out to eat on the weekends. -Paula P., 32 I just started the paleo diet for CrossFit, but I dont think Im losing any weight. -Ankita D., 28 I got a CSA and that had a big impact on how many vegetables I ate. -Adam H., 41 I like things that are tasty and keep me going for the whole day. -Whit H., 29Nutritious and 鍖lling. Not too high in calories and full of fake stu鍖. -Tory H., 31 I try to shop at Market Basket even though Whole Foods is closer. Its much cheaper. -Scott C., 35
- 3. Insights Availability has a high impact on food choices. People often experiment with new regimens with the anticipation of seeing various di鍖erent results. Staying full is a high priority. Diet varies depending on day of the week. Organic and freshness important, but price still a driving factor in food decisions.
- 4. I am an eater, and I should be able to visualize how changes to my diet a鍖ect an overall nutritional wellbeing so I can make daily, weekly, or monthly changes and know their impact.
- 5. Brainstorming Nutrition is di鍖erent for everyoneone goal, many ways to get there. Daily and weekly score to take into account weekend vs. weekday. Preprogrammed, customizable diets for the week ahead. Can drill down on foods, as well as daily schedule, weekly and monthly performance.
- 7. Branding and User Interface Proxima Nova Condensed Proxima Nova Condensed Proxima Nova Proxima Nova Red Crimson #EC1F4F Blue Malibu #1F9FCE Pale White #FFFAF0 Process Black #58585B CoMeR鱈a Click Here Click Here Click Here Click Here
- 8. Comer鱈a User Journeys Interactive Prototype - Landscape Interactive Prototype - Pro鍖le
- 9. How will we know we solved our users problem? Rate of frequency of app opening. Amount of time with app open. Allow users to share their score or high percentile, and monitor frequency of sharing. Monitor changes in users diets and look for changes from baseline.