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I have come to realise that I am first and foremost a change agent who likes to write. I took a while to get to this point.

I've worked for many years in different aspects of engineering and waste management. In that time I've learned many technical skills about how to manage our environment and have been involved in great projects.

My last project was Garbologie, a business to create a world without waste. In developing that business and the approach of an ecosystem of waste entrepreneurs, I quickly came to realise the importance of strong business brands and stories. We can do amazing things if we have a strong brand alongside us. I also learned that I love developing brands and stori...

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