• Developing marketing & brand strategies based on business objectives
• Devising and monitoring marketing plans, programs and budgets
• Managing and supervising cross functional teams to align communication deliverables as per set expectations
• Ensuring a true 360-degree communication approach using advertising, PR, events and online communication to build top of the mind recall for brands
• Scanning for possible communication opportunities in the environment- forming new partnerships and leveraging existing associations as required
• Managing a portfolio of brands, giving each sub-brand the required focus
• Implementing effective and efficient brand programs and related activities like...