• Design marketing strategies, co-ordinate with PR, Advertising and Event management companies for Activations, Photo Shoot, Movie Shooting etc.
• Responsible for Co-ordination with Vendors for printing the VM / Marketing Communications for the store adhering to the budget.
• Below the Line activities for Hypercity promotions, cross promotions, profitable business tie ups & business development opportunities.
• Competition Study before & during campaigns for better understanding of pricing strategy (Benchmarking), Product promotion backed up with BTL & Media Plan.
• Co-ordinate and follow-up with Agencies (Media, Creative, PR etc.) for development and timely execution of variou...