Alan Klement helps teams and individuals become great at making and selling products that people will buy. His own experience as a successful innovator and entrepreneur is what makes him effective at helping others. He has applied successfully Customer Jobs to his own businesses and has helped many others do the same.
On October 2nd, Alan released the first book dedicated to Customer Jobs theory: "When Coffee and Kale Compete". The book develops the theory and features interviews with entrepreneurs who've applied Customer Jobs to create successful companies and products. It is a book dedicated to helping you become better at creating and selling products that people will buy.
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