Working in the vacuum where marketing meets technology, I am responsible for the development and implementation of campaign strategy and solutions for Aimia’s EMEA clients including Nectar in the UK. I champion campaign best practice and have undertaken consultancy projects in South America, India, Australia and Spain. Managing a local and offshore/outsourced team of over 200 staff, I am responsible for a multi-million pound budget. My key drivers are unlocking key business drivers, and motivating staff to deliver results.
I have 20 years of experience working across multiple verticals in several countries across Europe, Asia and Australasia including ANZ Bank, Best Western, Pepsi, T...