Alison Murdock has 18 years' experience in the technology media business. Currently she is VP of marketing at GigaOM. Most recently, she co-founded Songcrusader, a music licensing platform for creative professionals. She had her own shop - Next Round Communications - helping companies with their marketing and audience development initiatives. She founded Silicon Valley Rocks! in 2008 - a benefit concert for Music in Schools Today, featuring bands using technology and geeks to make music. From 2003 - 2007, she was president and founder of Dealmaker Media, producer of the esteemed start-up showcase - Under the Radar. In 2000, she founded Cerulean Media Group, a custom events consulting company