Ammars multicultural sense of design formulated at a very early stage in his youth through his upbringing in Boston, Geneva, and Lahore (Pakistan).
Ammar started his career in 2002 by launching a made to measure denim label, which took inspiration from traditional couture techniques applied to street-wear. Another 5 years saw him evolve into Pakistans first luxury menswear label and expand to 5 retail outlets in various cities. By 2012, Ammar Belal had won national design awards for Best Emerging Talent and Best Menswear after consistently showing his collections in over 20 fashion shows.
Being the first individual from South Asia and Middle East region to be offered a placement...