In basic terms, I'm a marketing professional, fully versed in both the potential, and the realities, of Internet marketing in general, and search marketing in particular. I spell out the solutions to all situations known, and those not yet detected, in the language of both the marketing department, and the IT department.
I don't follow the common trends of the day, because you don't get ahead by following. I apply analysis of the client, their objectives, capabilities, and resources, against the market they operate in, their customers, and their competitors. Each campaign is unique, as even a second campaign for one client deals with a landscape changed by the earlier campaign.
My t...