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Madrid Area, Spain Spain

Insights & ROI Director, Spain en IPG Mediabrands

Advertising / Marketing / PR

My professional experience is based on Research and Analytics with special focus in Marketing and Advertising companies where I have worked in projects related with consumer and media insights, ad efectiveness measurement, marketing mix modeling and digital media ROI. My objective is to continue developping my career in fields related with Marketing and Communication. Expertise: Market and consumer research, media planning, communication effectiveness, ROI, analytics, marketing mix modeling.