Personal Information
Organization / Workplace
London, United Kingdom United Kingdom
Occupation
Director of Marketing and Communications
Industry
Advertising / Marketing / PR
About
Start up under the Telefónica O2 program, developing therapeutic videogames to tackle mental health B2B/B2C.
• Marketing: creation, implementation and execution of the strategy of the marketing plan, including on/off communications (media management, press releases, web/CMS, email marketing, social media, blog, online communities, advertising campaigns, app stores and print), brand positioning, content distribution, market research, analytics, internal and external event management (including product launch, trade fairs, showrooms and conferences in client's offices), growth hacking and case study development.
• CRM: leading all the relationships/comms with customers, patients (B2C...
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