Site Optimization, Testing and Targeting (through A/B, MVT and Behavioral Targeting using Omiture T&T tool and proprietary capabilities), Pathing Analysis, projects to improve Customer Experience, Funnel analysis and Site Layouts and Optimization opportunies identification.
Specialties: Web Analytics,
Omniture SiteCatalyst
Omniture Test & Target for Optimization,
Analysis of Online Data using various Omniture products , Omniture Discover and Insights(Visual Sciences
Testing and Targeting (A/B, Multi Variate Testing (MVT), Expert in Omniture T&T, Insights, Visual Sciences, Discover and Site Catalyst.