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Greenville, South Carolina Area United States

Assistant Professor of Marketing

Education

After attending The University of Georgia for my Masters in Marketing Research and The University of Arkansas for my PhD, I am honored to be back “home” where my passion for academia first started: Clemson University. I consider myself an academic who is passionate about research, teaching, and giving back to the community. My research interests tend to have several things in common. First, there is usually a critical element; I like to critique traditional ideologies and assumptions of marketing. Second, I like to take a macromarketing/sociological approach to my research. Specifically, I study the large dominate paradigms of marketing as well as the formation of markets. Lastly, I...