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São Paulo Area, Brazil Brazil

President

Apparel / Fashion

• Brand strategic development • Brand Positioning and Brand Architecture • Develop and manage Brand´s Points of Contact • Consulting, including business plan • Brand Design coordination • Advising new Brand Businesses • Define consistent strategies to communicate with stakeholders • Be the guardian of the Brand, managing and increasing all aspects of the brand (positioning, atributes, values, vision and mission) • Conduct market studies to monitor the brand positioning and identify any gaps between this perception and the corporate values and objectives.