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Italy Italy

Marketing Project Manager

Consumer Products

Amadori is one of the leading companies in the Italian food sector (2013 turnover > 1.3BN), an innovative company and a reference point for meat-based dishes, Reporting to the Marketing Director, in charge of Media, Digital Marketing and BTL initiatives  Marketing Plan definition and A&P Budget Management  Innovation in BTL activities: funnel development and integration with Digital Marketing initiatives, coordinating multi-functional teams and collaborating with several agencies  Reporting for top management: kpi definition and periodic dashboard implementation  Geo-expansion: Market analysis (Greece, Spain, Croatia, Serbia) and go-to-market strategy