Personal Information
Organization / Workplace
Germany Germany
Occupation
Head of Customer Engagement Strategy at Plan.Net Connect GmbH & Co. KG (Serviceplan Group)
Industry
Advertising / Marketing / PR
About
Customer-focussed Marketing & Communications Specialist, passionate about unlocking real (and Total) customer value via the "Holy Grail"​ of Marketing: The successful marriage of MAGIC and LOGIC, creativity and science.
Inspiring creativity and driving relevance based on true customer (human) needs and desires.
With a strong POV and the clients' business needs at heart:
Experience across client side, consultancy and agency-side.
Sector experience in Retail, FMCG, Telco, Financial Services, Technology.
Varying remit: Global, European, Local (UK, DE).
DISCIPLINES
Communication, Customer Engagement, Cross-channel Marketing, CRM, Social CRM, Customer Insight, Customer Experience, eCommerc...
Contact Details