Andrea is Ideon’s Chief Ideonista—a visionary brand strategist, lover of ideas and founder of Ideon, a NYC branding consultancy. Leveraging 20 years of experience in branding and marketing, she has ignited smart, bold and fresh brands for corporations, non-profits, agencies and the public sector. Andrea’s brand insights originate from her work in diverse industries spanning automotive, beauty and consumer goods; to education, financial services and healthcare; and to media, retail, and technology. She uses her passionate curiosity and deep intellect to spark new ideas, highlight vibrant strategy possibilities and power creative customer solutions that fuel brand growth. Tell Andrea when y...