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Having left the slumbering countryside of Co. Down in Northern Ireland I studied at the University of Nottingham where I gained my BA and PhD in Geography. Moving north I spent two years working at Lancaster University before heading north again and taking up a Research Fellow position at Stirling University. There I settled for many years and became the Vice Dean Learning & Teaching (2000-2006) and Professor of Marketing Management (2003-2009). To counteract the constant moves north I headed to Australia in 2009, first to Griffith University and now at Southern Cross University. I am Vice-President of the UK Academy of Marketing and co-editor of the Journal of Social Marketing launched i...

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