As the Marketing Group Vice President of Dassault Systemes, I am responsible for the development and execution of our global marketing strategy, helping lead the business transformation from a technology-driven company to a market-driven experience company. I am accountable for the marketing ROI and the results we bring to the business, both top and bottom line, managing the overall direction and day-to-day operations of our advertising, digital, product, industry, field, marcoms,operations and brand equity functions, with an organization of over 250 people.