Appala Raju Muvvala
Personal Information
Organization / Workplace
Bengaluru Area, India India
Occupation
Manager - Group Model Validation at ANZ
Industry
Finance / Banking / Insurance
About
Over 13 years of experience in Analytics, Predictive Modeling and Model Validation.
Driving Profitable Customer Relationships by Translating Data into Actionable Strategy using Predictive modeling & Analytics in Credit Risk & Marketing areas.
Experience and expertise in building predictive models for Credit Risk ( Origination / Behavioral - PD/EAD/LGD models) and numerous problems in marketing (Response / Propensity / Cross-sell /Up-sell / Deep sell / Media Mix) and for retail banking products (Cards / Mortgages/ personal line of credit) -- using various techniques like Multiple Regression Model, Logistic Regression Models, Time series models , Non-Liner Modeling (GAM - Models), CHAID, ...
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