When you go to a market you buy products that you need you go through a 鈥榗omplex鈥� and 鈥榬ational鈥� decision making process to make best use of your earnings. You prioritize your needs, you choose products (among many) that you think will satisfy the needs, you evaluate alternatives to get the best value for money.
Being a business strategy professional, it is my responsibility to help the TG in making this complex decision making process and ultimately buy my products -the right product which delivers the promise.
A wide experience in diversified industry with an exposure in strategic planning and branding, has helped me significantly to build a thorough and in-depth understand...
