Pam Hook is an educational consultant and edu_blogger. The focus of her consultancy work is on helping students achieve deep learning outcomes and learn how to learn. HookED uses SOLO Taxonomy (Biggs and Collis 1982) as a model of learning. The consultancy works with schools, businesses and learning communities across New Zealand. Pam blogs about teaching and learning at Artichoke Blog www.artichoke.typepad.com