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Phoenix, Arizona Area United States

Social Media Specialist

Advertising / Marketing / PR

Strengthened social media efforts measured in likes, comments, shares, follows, and link conversion rates. Collaborated with cross-functional marketing team to develop communication strategies and analyze ROI. Researched and created content for numerous platforms, including social media, blogs, web, events, contests, calendars, graphics and internal newsletters adhering to brand guides and SEO tactics. Wrote ‘Terms of Use’ guidelines for Facebook pages and social media regulations for brand guide. Developed the social media editorial calendar and planned social media activities to drive engagement utilizing CRM systems for organic reach and paid campaigns. Assisted in TV commercial p...