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Handling the  Modern Trade sales for J.K.Helene Curtis. Focus to deliver the revenue from Modern Trade and to achieve the growth objective assigned for the department. Handling a large team which contributes 20% of JKHC business through innovative activation, category management and focus to increase the Park Avenue Brand share in Body Deodorants, Shampoo & Shaving category. PA is Standing as no.2 brand in Modern Trade and in Men's grooming category where as the new Park Avenue Beer Shampoo is the key success of JKHC & MT department as gained 3% Market Share within 1 year of drive in various top chains.

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