Automated Insights (Ai) transforms Big Data into written reports with the depth of analysis, personality and variability of a human writer. In 2014, Ai and its patented Wordsmith platform will produce over 1 billion personalized reports for clients like Yahoo!, The Associated Press, the NFL, and Edmunds.com. The Wordsmith platform uses artificial intelligence to dynamically spot patterns and trends in raw data and then describe those findings in plain English. Wordsmith authors insightful, personalized reports around individual user data at unprecedented scale and in real-time.