More than 20 years of B2C expertise in FMCG in general management , marketing, digital and commercial positions.
Business Skills :
- Business development : pricing and business models definition , deals/licences/partnerships negociation (France and international), go-to-market and sales strategy,
- Projects development : opportunities and partners identification and evaluation, web project, margin project management...
- Digital : web marketing and communication activation: SEO, SEM, CRM, content and affiliation agencies management,Social marketing, Commercial development through e-boutique and e-tailers,
- Multichannels sales management : retail / web / B2B,
- Brand and marketing strate...