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Personal Information
Organization / Workplace
Paris Area, France France
Occupation
Senior Advisor at TF1
Industry
Travel / Tourism
About
More than 20 years of B2C expertise in FMCG in general management , marketing, digital and commercial positions. Business Skills : - Business development : pricing and business models definition , deals/licences/partnerships negociation (France and international), go-to-market and sales strategy, - Projects development : opportunities and partners identification and evaluation, web project, margin project management... - Digital : web marketing and communication activation: SEO, SEM, CRM, content and affiliation agencies management,Social marketing, Commercial development through e-boutique and e-tailers, - Multichannels sales management : retail / web / B2B, - Brand and marketing strate...
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