WHAT IS BBDO DIGITAL LAB?
Created by the joint effort of the world’s pre-eminent advertising agency network and digital services firm, BBDO and Proximity Worldwide respectively, the Digital Lab is the marketplace’s first complete world-class education and innovation-centered seminar series designed to fully prepare today’s business managers to recognize and exploit the sweeping forces of interactive marketing and digital change.
The Digital Lab accomplishes this by driving new modes of thinking, spearheading radical business models and imbuing the DNA of corporate organizations with game-changing ideas for positive measurable impact and marketplace success.