Greater Boston Area United States
Vice President, Content Strategy at Digital Guardian
Advertising / Marketing / PR
WHO I AM
A B2B marketing expert offering 15+ years executive experience creating demand, reinventing brands, developing marketing teams.
WHAT I DO
- Assemble and optimize high performance demand generation engines fueled by great content
- Reposition and reinvent brands for growth through PR, innovative websites and visual storytelling
- Create and foster creative and collaborative marketing teams
FAVORITE MARKETING STRATEGIST
David Meerman Scott. I read "New Rules" back in 2008 and immediately began to implement his ideas. Start to build customer relationships before you even meet them by creating content especially for their needs. What a concept.
FAVORITE MARKETING QUOTE