Personal Information
Organization / Workplace
Vietnam Vietnam
Occupation
Head of Consumer Technical Insight team
Industry
Consumer Products
About
In my function, my duties are:
a) Look for local technical/product insights to support innovation projects
- Deliver insights into key projects; unlock consumer and technical product insights that drive R&D program
- Identify insights for new product & pack opportunities for a new products portfolio, based on the analysis of trends, consumer needs, and new technology impact on consumers
- Develop and execute Technical Consumer Strategic Understanding Plans
- Design and lead the collation of Technical Habits and Attitude studies and translate them into actionable technical opportunities
- Product performance benchmarking and gap opportunities analysis vs. competition to guide portfolio ma...
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