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Personal Information
Organization / Workplace
Greater New York City Area, New York United States
Occupation
Chief Digital Officer, digital transformation, customer experience, digital product management & integrated marketing
Industry
Apparel / Fashion
Website
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About
I have built my career driving digital transformation for a wide range of businesses on the client & agency side. Over my career I've collected a broad & deep range of digital experience that touches brand, marketing, media, social advocacy, demand generation, eCommerce, product management & service design across the customer journey. I spent a decade in EMEA leading both retail brands and entertainment brands like Warner Bros & Harry Potter - into eCommerce, content development and social media; and then almost a decade in Asia and China agency-side running digital transformation and strategy development for Nestle, adidas, Coca Cola, IHG, IBM and Huawei. I am now in the US & lead ...
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Presentations(7)Ìý

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Mobilised socialised: macro and micro view of mobile barney loehnis
Mobilised socialised: macro and micro view of mobile barney loehnisMobilised socialised: macro and micro view of mobile barney loehnis
Mobilised socialised: macro and micro view of mobile barney loehnis
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Taking chinese brands global barney loehnis
Taking chinese brands global   barney loehnis Taking chinese brands global   barney loehnis
Taking chinese brands global barney loehnis
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Tool
ToolTool
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Documents(2)Ìý

From armed to charmed - Ogilvy Mobile Research
From armed to charmed - Ogilvy Mobile ResearchFrom armed to charmed - Ogilvy Mobile Research
From armed to charmed - Ogilvy Mobile Research
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Dilemma of pervasive connectivity
Dilemma of pervasive connectivityDilemma of pervasive connectivity
Dilemma of pervasive connectivity
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