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Paris Area, France France

Marketing Director | Strategy, Programs & Lead Management

Apparel / Fashion

Joined DIAGMA, one of the leading SCM consultancy firms dedicated to Supply Chain Management & Logistics, to establish the brand awarness and to support sales development. • B2B Marketing Strategy & Operations: benchmarking ; market studies ; positioning strategy ; marketing plan, CRM strategy, digital marketing (strategy & implementation), channel marketing, CRM strategy & operations (Salesforce), development & planning of direct marketing, lead management, social media / SEO / SEA / SEM projects, brand management (group, subsidiaries), inbound marketing (seminars, conferences, customers events); IT & web projects management (marketplaces & database optimization), IT partnerships.