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Utrecht Area, Netherlands, Utrecht Netherlands

Professor of Marketing

Apparel / Fashion

Obviously, most of my time I spend on teaching and research on strategic marketing and innovation management. Both activities connect me on a daily basis with the academic and business communities. This connection is vital for me in my work. I have had management positions as Dean of Faculty, Center Director, Director of the Nyenrode Research Group, and PhD Director. Working in a non-management position is best for all parties I know, myself included. In my advisory role I have worked with companies such as The Walt Disney Company, ING, Achmea, Linklaters, Decos Technology, and Rabobank.