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Naucalpan de Juárez Area, Mexico Mexico

HEAD OF MARKETING

Consumer Products

Bilingual (Spanish - native / English - Advanced) Head of Marketing with more than 10 years in domestic and international consumer products and services. Broad experience in category management, brand building indicators, marketing business plan (offline and online), trade marketing, retail, traditional and digital media planning, consumer promotions, new products launch, budget management, mass market strategies, competition analysis, price increase and price points strategies, project leadership and product portfolio life cycle management through the main distribution channels: Modern, Traditional and Home Delivery.