Better Demand Gen = Better Data + Better Content ||||| At Harte Hanks Data and Content Solutions we believe data-driven marketing means harnessing the power of your data to figure out who to target, what to say, and how best to say it. It’s our goal to help you identify the key pain points of your personas, pinpoint the organizations most likely to engage with your campaigns, and create content that differentiates your brand while delivering value to your target audience. We help Marketers create winning campaigns that drive best-in-class program performance.