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Mumbai Area, India India

Manager - Market Research

Education

Currently working with Mahindra & Mahindra. as a Manager Market Research in Product Management & Marketing system department for Auto & Farm Sector (AFS) . Part of a Research Team focused on capturing and analyzing consumer insights from rural & urban customers of Mahindra – Farm Equipment Sector which includes New Tractor, Used tractor, Implements, Agri Inputs, Produce & Services, Powerol Genset, UPS businesses & new upcoming business of Mahindra. Major responsibility handled Market research & Product strategy which includes Brand Research, Pre launch & Post launch, product research, competitors Analysis, planning and satisfaction studies, Product clinic, Media & Advertisement research, ...