iMediaShare Solutions Mobile Content 2010 Prague
•Download as PPTX, PDF•
0 likes•273 views
Mobile phones have increasingly become cameras capable of high-resolution photos and video. iMediaShare Center is a solution that allows users to seamlessly share this mobile media content across devices by aggregating it in the cloud. As a central hub, it ensures media is always accessible, backed up, and can be streamed or shared to other screens with a single tap. The service aims to establish closer user relationships for businesses while providing an easy way to access personal media collections from any internet-connected device.
iMediaShare Solutions Mobile Content 2010 Prague
- 1. iMediaShare CenterThe Ease of Mobile Media SharingStefan LilovChief Business Development Officer, BianorMobile Content 2010Prague, Jun 9th -10th
- 2. Camera phones are…...today’s point-and-shoot digital cameras2-in-1 devicesSmall-sized phoneHigh resolution camera87% of phones with camera(Ontela, Aug 2009)
- 3. Mobile is socialUp-to-date context-awareHighly personalizedPersonal media access and sharingvia MMS, Bluetooth, USB, social media uploaders, etc.First choice for memorizingspontaneous events
- 4. Challenges of mobile mediaproduct linetackles with those shortagesLimited on-handset storageUnreliability – handset can be broken, lost, stolenMobile content is hard for access from other devicesSmall screen, i.e. limited experience
- 5. iMediaShare – Share mobile media freelyConverge mobile and home entertainmentSeamless media sharingStream personal multimedia from local handset and social networks
- 6. iMediaShare Center – Personal multimedia VASDeployed as a user-centric network-based solution:It becomes a hub for all subscriber’s multimediaEnsures always available all-in-one content streamProvides content access from any deviceShares multimedia on an internet connected screen……with a single tap – no cables, no special softwareAggregates photos and videos from (Facebook, Flickr, Picasa)Puts friends and family together in a common address bookIs a social platform for sharing experiences and emotionsEnsures content’s safety with constant backups and HA env.
- 7. Turn it into a profitable businessEstablish closer relationwith subscribersImprove brand equityThat's the simple idea of iMediaShare CenterMarket differentiatorPromotional andcommunication channel
- 8. And tomorrow…mobile HD is coming"It will not take long, less than a year, when phones can record HD quality video and you can transfer it directly to your HD television set“AnssiVanjoki,Executive VP Markets, NokiaWith iMediaShare we are half way there!
- 9. Thank you for your time!The Ease of Mobile Media SharingContacts:@: stefan.lilov@bianor.comwww.bianor.com
Editor's Notes
- Socially enabled devices (especially smartphones)Up-to-date context-aware (i.e. location, time, environment attributes, activities, etc.)Highly personalized Technology enabled to access and share personal media via MMS, Bluetooth, USB, social media uploaders, etc.The first choice device for memorizing spontaneous events and not only spontaneous
- Limited storage (not quite a challenge because increasing capacities of SD cards but it might become with HD)Unreliability - can be lost or stolen, broken or just replacedMobile generated content is inaccessible from other devicesSmall screen, i.e. limited experience iMediaShare product line tackles with those shortages
- Convergence between mobile handsets and:Internet-enabled TVsHome entertainment systems (Playstaion 3, Xbox 360, etc.)PCs…to allow seamless media sharing and streamingEnables browsing and viewing personal multimedia from:Local handset storageSocial networks (Flickr, Picasa, Facebook)Other integrated storage services
- Deployed as a user centric network based solution, it:Becomes a hub for all subscribers' multimediaEnsures always available all-in-one content streamProvides content access from any deviceShares multimedia on an internet connected screen…...with a single tap - no cables, no special softwareAggregates photos and videos from (Facebook, Flickr, Picasa, YouTube)Puts friends and family together in a common address bookIs a social platform for share experiences and emotionsEnsures content's safety with constant backups and HA env.
- Establish closer relation with subscribers to:improve loyaltyreduce churnImprove brand equityWith fully customized user interfaceBy generating buzzIncreasing awarenessMarket differentiating serviceUse it as a promotion or communication channelTo introduce and promote new servicesTo advertise 3rd party's productsPosition as a content service provider rather than a bit pipe