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innovation open innovation bluenove open innovation ouverte innovation collaborative change management ecosystem marketing mobile duval martin grandes entreprises startup collaboration innovation participative nptv mob-it social management orange pikeo conference partnership development web2.0 community telecom operator corporate convergence transformation creativity engagement civictech innovation management collective intelligence sustainability big data data open data tendances idea management gestion des idées services publiques secteur public montreal canada consulting knowledge management henry chesbrough france 2011 brainstorming openinnovation collaboration enterpr idea