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BobBurch

Bob Burch

Personal Information
Organization / Workplace
Rochester, New York Area United States
Occupation
Director of Digital Media at Dixon Schwabl Advertising
Industry
Advertising / Marketing / PR
About
10+ years of agency experience while specializing in digital marketing, with a focus on search engine marketing and campaign/website analytics. Strong knowledge regarding various digital and traditional media planning tools. Expertise includes communication and negotiating skills, analysis of campaign effectiveness, client service, and multi-tasking ability. Industry experience includes financial services (insurance, banking, home loans), higher education, defense/military, automotive, retail, telecom, and more. Specialties: >> Account Planning, Strategy, & Management >> Media Planning & Buying (Digital + Traditional) >> Search Engine Marketing (SEO/PPC) >> Social Media >> Mobile Ma...
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