Loren Wells in Hendersonville, North Carolina, established BonWorth, America’s top outlet store. Since 1966, the business has been a trusted apparel brand for women aged 50 and above. Despite the setbacks brought about by an unstable economy, the iconic American brand bounced back under the leadership of Gurusankar Gurumoorthy reinventing itself with a new formula for success. To give back to the community, BonWorth has been providing jobs for women and senior citizens who are looking for a supplemental income while being passionate to serve the customers it reveres.