I believe the social web has changed communications, marketing, reputation management, politics, journalism, democracy, personal relationships and ‘things’ irrevocably . . . and for the better. So after 30 years as a corporate communications professional I now handle primarily social media assignments as a consultant under the Social Reach Consulting brand.
For example, over the past five years, I have conducted social media audits, and created and implemented social media and digital strategies for organizations in the oil and gas, financial, insurance, nuclear, packaged goods and non-profit sectors.
I have counselled clients on managing social media crises and reputation assaults, a...