A creative strategist, generating out-of-box ideas based on logical thinking
1. Deep knowledge and keen insights on Korean consumers and market
2. Broad experience on brand marketing communications : ATL, BTL, Digital and PR (over 13 years)
3. 2-way perspective based on both Client and Agent experience
4. Experiences over industries (Game / Automotive / Advertisement / Consumer Electronics)
Special Project : Selected as an advisory consultant and joined in Samsung group task force for auditing and consulting In-house AD agency(Cheil Worldwide) (Jun. ~ Sep., 2016)
Award Record : Won the special prize for contributing to market development, presented by Minister of Knowledge ...