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Portland, Oregon Area United States

Global VP of Marketing

Consumer Products

Highly motivated, results orientated marketing executive with expertise in building brand equity through strategic portfolio management, innovative brand building, new product innovation, marketing technology and creative marketing solutions with a focus on delivering corporate profitability. Successful track record building brands internationally: Leatherman, Yakima, KEEN, Doc Martens, Nike, and Jose Cuervo. Specialties: Consumer Insights, Consumer Segmentation, Brand Architecture, Brand Management, Brand and Corporate Identity, Strategic Business Planning, Marketing Strategy, Marketing Technology Strategy, Product Development, Social Media Strategy, Agency Relationships, Advertisin...