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Charlotte, North Carolina Area United States

Email Marketing Manager at Brighthouse Financial

Advertising / Marketing / PR

As an Email Marketing professional, I have a deep understanding of email marketing in many positions. My experience includes, Design, Development, Strategy, Calendar Planning, Reporting, Automation, A/B Testing, Multivariate Testing, Email Acquisition, Re-Engagement, and CRM management. I have worked with stakeholders of multiple product lines to strategize, plan and execute the design, content and timing of customer communications. As manager, I’ve also served as a quality check, making sure the designers and developers on my team maintained brand standards and design consistency throughout our email campaigns. Throughout my career I’ve also served as digital analyst for the email progra...