As a digital strategist I have assisted clients with improving their online visibility and revenue, by showing and explaining simply, how to maximize their content by understanding the overall search behavior (via quality research) people have when they are seeking answers to a question.
Additionally, I have discovered how to engineer PPC campaigns to work both for high visibility for branding, while still targeting quality searches for ROI. Utilizing this process allows for better effectiveness with small budgets, and effectively providing additional visibility to an organic/natural search campaign.
Specialties: search engine/content optimization, seo, link building, ppc, pay-per-clic...