I am CEO of Emergent Healthy Living, a brand/business, strategy, insight and communications company. We help food, beverage, lifestyle and retail companies understand, navigate and leverage the consumer's desire for a healthier lifestyle. Consumers are making "symbolic choices" for brands they believe help them fulfill and inspire their interest in healthy choice. This is a filter for brand selection and rejection. When brands consider how to map strategy in a marketing environment now heavily influenced by this behavior sea change, Emergent is the source for guidance, ideas, execution.
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